Best time to follow these 6 App Marketing Strategies

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But the good news is that it opens up numerous growth opportunities for the start-up firms to come up with alternative applications and fill the void in the app ecosystem.

For years, India’s tech start-ups have struggled to compete with the digital offerings of Chinese companies typically backed by huge volumes of capital and wide scale marketing campaigns.

A general rule of thumb is to spend about as much time promoting your product as you do for creating them.

For instance, if you are a blogger, spend two days writing a blog post then spend the next two days in the distribution to as many platforms and people as possible.


1. App Store Optimization (ASO)

Before we dive into the optimization part, we need to begin with the basics.

2. Choose keywords considering your target users

Can you expect the audience to know your app name?

3. Treat your short description as an elevator pitch.

As per the research, people tend to respond higher on brand’s storytelling than to the brand which focuses only on promoting their features.

Instagram does a great job at this with their claim: “Bringing you closer to the people and things you love”.

4. Show off your statistics to the app’s description

If you have any endorsement from your prestigious client then you should definitely show it off in your Google Play listing!

5. Focus on SEO as well.

People search most of their queries on Google Search, hence, Google created App Packs — a special snippet featured near the top of search results.

For On-page factors, consider URL (it also helps with ASO), Title / App Name, a short description and description.

And for Off-page, consider factors like User ratings/reviews, installs, and page authority/backlinks.

6. Stay ahead of your competitors

Google Algorithm updates history is known by every marketer, that’s the reason you should keep an eye on it.



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Akanksha Bohra

Akanksha Bohra

Co-founder at Growthatch and a passionate marketer who love dogs! Sharing my knowledge and experiences in Marketing and on thought-provoking topics.